The 60-Second Phone Check

What a stranger looks for after she clicks your ad

We wrote this after sending paid traffic to our own page and watching visitors leave within seconds. The ad did its job. The page didn’t.

Before you start: open your ad on your phone, tap it the way a stranger would, and give yourself 60 seconds. Don’t scroll until the check tells you to.

On the first screen, without scrolling:

☐ 1. Same words. Do you see the problem your ad named, in the words the ad used? If the ad says “clicks but no sign-ups” and the page opens on your company name, she has to work out the connection herself, and most won’t.

☐ 2. Who it’s for. Could a stranger tell, in one line, whether this page is for her?

☐ 3. One next step. Is there a single clear action she can take right there, without hunting for it?

☐ 4. What she gets. Does the button say what she receives? “Submit” and “Learn more” tell her nothing.

Now scroll once and act like a stranger:

☐ 5. The ask fits the moment. She met you seconds ago. Is the first ask small enough for that, such as an email in exchange for something useful now, rather than a call or a purchase?

☐ 6. It works, and you can see it. Fill in the form on your phone. Did a confirmation appear? Did the entry arrive where you track it? Can you tell which ad she came from?

Reading your result

A single unchecked box is a concrete fix to make before you pay for more clicks. This is a first pass, not proof of the cause.

If all six are checked and sign-ups are still flat, the next place to look is the message itself: what she understands about her problem once she’s on the page. That’s what the book is about.

Read the Introduction free: contentthatgetsclients.com/book

Your bank account will groan, if you lean on clicks and views alone!